TechCrunch, a technology blog focused on Internet-related products and companies, reports on the brewing partnership between Healthline (medical information portal) and Aetna (health insurance company) to create a personalized health portal. Similar to the Google and Cleveland Clinic deal, Healthline will benefit from a rapid infusion of new users, comprising the thousands of individuals insured by Aetna. It is unclear what Aetna gains from this marriage, as additional details surrounding the collaboration are yet sparse. It seems that dynamic duos are now the trend to remain competitive in the personal health record (PHR) industry.
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